Starting with a design thinking framework, we assemble the best tools and process for each engagement. These methods have been tried, tested and refined. And allow us to rapidly deliver user-centred insights, prototypes, products and services.

We are multi-disciplinary, comprising researchers, producers, designers and developers.

Service delivery occurs in the most agile way possible. When a team structured and working like this takes ownership of a project from start to end, the outcomes are desirable, viable and feasible products and services.

Our client work and internal R&D are backed by our own commitment to innovating our processes.

The methodologies that guide our practice.

Human-centred design

Design is the process of solving problems with strategy and creativity. Human-centred design just means we consider people's needs and behaviour a higher priority than other objectives.

Co-design

Co-design can be a philosophy, a practice and an event in time. We define it as an approach to design that actively involves all stakeholders — employees, partners, customers, experts, end users — to help ensure the result is feasible, viable and meets their needs.

Agile project management

We are adept at using agile project management techniques, and we regularly adapt them for fixed-cost projects. Clients take part in sprints, standups, showcases and retrospectives, and communication channels are always open.

We tackle projects in three phases

  • The Define phase is where our design strategists, experience designers, and technologists look widely to explore problem spaces for the most important issues to solve, or evaluate user experiences with existing products or services. Even if we're not doing a 'Define Phase', these tools and activities are used at the start of pretty much all the work we do.

  • The Design phase is where things really start to take shape. By putting the end-user at the centre when designing products or services, we get a community-driven and participatory approach to solving problems, which not only results in better solutions, but creates ownership among customers and internal stakeholders.

  • In the Deliver phase of our work, our in-house team of creative technologists and software engineers comes to the fore, using DevOps practices to collaborate and continuously integrate and deploy. Even before this stage, our technical experts consult on projects from the start, in order to design systems, assess existing infrastructure, and select the best tools and languages to fit user needs, business requirements and budget.